Weekend Box-Office: Unexpected Success for 'The Purge'

After a massive $16.7 million Friday it was quite clear Universal had not only done a stellar job marketing their new horror/thriller The Purge, but that the $3 million budgeted feature was going to, at the very least, put up an 11-times multiplier over that budget.

The film, directed by James DeMonaco and starring Ethan Hawke and Lena Headey, powered its way to the top based largely on the strength of its premise of an otherwise idyllic future in which all crime is legal for an annual twelve-hour orgy of lawlessness and violence. Audiences, which were somewhat surprisingly 56% female, bestowed a C on The Purge, according to exit poll company CinemaScore. 


The Purge, wasn't Universal's only victory of the weekend. "Fast & Furious 6"claimed the No. 2 spot as it grossed $19.8 million in its third weekend to race past the $200 million mark domestically. With mediocre reviews and no buzz, the turnout could have been a lot worse. Wilson and Vaughn have likely seen their best days, box office wise, but a near-$20 million debut with little to offer save for their faces on the poster means that they are still viable comedy stars if the budgets are adjusted accordingly.


Directed by Shawn Levy, The Internship placed No. 4 behind Now You See Me as it opened to a muted $18.1 million, despite reuniting Vince Vaughn and Owen Wilson for the first time since "Wedding Crashers" in 2005.


Fox's 3D animated family film Epic placed No. 5 in its third weekend, grossing $12.1 million for a domestic cume of $84.2 million.

 

 

FILM TITLE WK GROSS TOTAL GROSS
1. The Purge $36.4 million New Release
2. Fast and Furious 6 $19.8 million $203 million
3. Now You See Me
$9.5 million $61.4 million
4. The Internship $16.4 million New Release
5. Epic $12.1 million $84.1 million
6. Star Trek Into Darkness
$11.7 million $200 million
7. After Earth $11.2 million $46.6 million
8. The Hangover Part III
$7.38 million $102 million
9. Iron Man 3 $5.79 million $394 million
10. The Great Gatsby
$4.23 million $136 million

 



Date: 2013-06-09